Ann Romney speaks to the Republican National Convention on August 28, 2012.
Mitt Romney has the nomination, but he must still prove to swing voters that he can be trusted with their votes.
For Mitt Romney to seal the deal with swing voters, he must appeal to their hearts, as well as their minds. They believe that he has experience, ability, and intelligence, but they’re not sure that he gets them. Until they do, it will be hard for Romney to seal the deal.
And he needs to seal the deal.
Enter Ann Romney. If there was a question about whether there is heart in the Romney campaign, Ann Romney put that question to rest.
When she took the stage and told the energetic crowd that she wanted to talk about love in a gentle voice, a hush came over the arena. After a long day of speeches dripping in “red meat,” it was water in the desert, and Ann’s comments brought Republicans to their feet, repeatedly, as she spoke about raising her family on “rainy winter afternoons in a house with five boys screaming at once,” about having a “real marriage” not a “storybook marriage,” and her disappointment at her husband’s success attacked.
“[D]o we want to raise our children to be afraid of success? Do we send our children out in the world with the advice, ‘Try to do… okay?’”
Chris Christi was the key note speaker, but Ann Romney will move the most votes with her more intimate comments about her decades as Mitt Romney’s partner and wife. If swing voters are looking for a reason to like Mitt Romney, Ann made a strong case for giving him a serious look. The Republican National Convention has two more nights, and the case isn’t finished, but Ann Romney started melting everyone (except perhaps Chris Matthews and Rachel Maddow) waiting for a reason to warm to Mitt Romney.
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