August 11, 2026

Update: South Butt settles with North Face

Remember this case?  The North Face sued lowly retailer South Butt for mocking  imitating its clothing. It looks like South Butt has finally escaped scrutiny, giving founder Jimmy Winkelmann just enough time to head south to Florida to hand out shirts over spring break.

The case appeared to be headed for trial, but last week the parties settled.  The terms were not disclosed.

“All that I’m able to say at this point is that the matter has been amicably resolved,” said South Butt’s lawyer, Albert Watkins.  “You don’t know how much it pains me to only say that.”

Although the settlement is confidential, it is clear that South Butt is still in business.

Thanks to Lowering the Bar for the post.  Law.com has a more thorough story about how the parties have agreed to “turn the other cheek.”

About Daniel Burton

Daniel Burton lives in Salt Lake County, Utah, where he practices law by day and everything else by night. You can follow him on his blog PubliusOnline.com where he muses on politics, the law, books and ideas. He is active on social media, Republican politics, and has been named to PoliticIt’s list of the “Top-50 Utah Political Opinion Leaders” on Twitter. You can reach him directly at dan.burton@gmail.com