August 11, 2026

Update: South Butt settles with North Face

Remember this case?  The North Face sued lowly retailer South Butt for mocking  imitating its clothing. It looks like South Butt has finally escaped scrutiny, giving founder Jimmy Winkelmann just enough time to head south to Florida to hand out shirts over spring break. The case appeared to be headed for trial, but last week the […]

What does this say about North Face?

I ran across this article in the online ABA Journal: “The North Face sues the South Butt for Trademark Infringement.”  I didn’t take any classes on intellectual property while I was in law school, but right off the bat, I think it would be hard to confuse the two brands…if anything, wouldn’t South Butt be […]